By being more open to new people, traditions,
and recipes, we can
create a richer holiday experience.
We were briefed to create a TikTok live event during the holiday season focused on celebrating new traditions. We partnered with Xochitl Gomez, Marvel superhero and winner of Dancing with the Stars 2023. During the TikTok live, we challenged Xochitl to dance non-stop for 30 minutes while cooking a Churro Holiday Wreath with her friends.
The live event received 3,960,591 impressions, making it Kroger’s most viewed TikTok Live in the brand's history.
The Holiday Table
We need to adapt Kroger’s holiday commercial for social media. The challenge is translating
an animated spot into an engaging, organic social-first campaign. Our goal is to highlight
a diverse range of foods and stories, demonstrating how various traditions can come together at one table. To achieve this, we brought together 30 strangers to share a meal hosted by Keith Lee and Ronnie. Each participant contributed their own dish, which was then recreated using Kroger products.
We produced unique content pieces that generated over 399K engagements and 5.9M impressions. By the end of the shoot, participants were exchanging recipes and phone numbers, reflecting the strong connections they made.
