Oh No Chores!

We were tasked with convincing working parents to choose pick-up and delivery services. As a parent myself, I understand the anxiety of chores piling up and not having the right supplies to tackle them.

Timed for a Halloween release, we collaborated with influencer Kayla Sullivan to highlight a new phenomenon: the mounting chaos of household chores. Kayla’s campaign depicted this "nightmare" while emphasizing how Kroger can save the day. We encouraged her fans to share their own chore horror stories in the comments.

Additionally, we supported the campaign with a series of short films that illustrated the real fear parents face when they lack essential supplies in critical moments.