Invisible creatives, an initiative to help fix the gender ratio in the advertising industry by creating the largest female creative database.
Often, male Chief Creative Officers justify their agency’s lack of female representation with the excuse, “I don’t know any female creatives.” After being part of one of the most awarded campaigns of 2018 and noticing that my male peers were receiving more job offers than I was,
I realized that perhaps many outstanding female creatives were simply unknown. So, together with another female creative, I launched Invisible Creatives.
We began with Squarespace, where I manually uploaded 400 portfolios. The demand was so high that we soon partnered with web developer Javierbianchi to create a site capable of hosting one thousand creative portfolios from 47 different countries.
Invisible Creatives celebrated the “Portfolio of the Month” each month, spotlighted female creatives behind award-winning work, and collaborated with Cannes Lions, One Show, and the 3% Conference to provide a platform for these talents. We also hosted a talk at Cannes Lions and a networking event with AdWeek to promote greater female representation at the Cannes Festival.
After four years, co-founder Senta and I decided to focus on our families, each raising two beautiful daughters.
Mentor-at-Home, speed dating mentorship,
from CCO’s to Jr. Creatives. We partner 400+ creatives during the quarantine from
Tokyo all the way to Argentina.
Mentors get so much from the relationship
with a mentee. It's a joy and a privilege to be
a part of their process and journey,"
Mentor, Madonna Badger, CCO
“There’s one version of you before the session,
and then there’s an even better one of you after it” Mentee, Priyanka Joshi, ACD Ogilvy Mumbai
“The best hour I spent during the whole
quarantine, it gave me hope for tomorrow”
Mentor, Ann Mukherjee, Chairman & CEO,
Pernod Ricard NA
